IFH/Intherm

  • Germany: Haier’s Loss Leader Strategy

    Germany: Haier’s Loss Leader Strategy

    Internationally operating Haier Group, the world’s fourth largest appliance manufacturer, has caused quite a stir prior to the IFH/Intherm (Trade Fair for Sanitation, Heating, Air Conditioning, Renewable Energies ), which took place in Nuremberg, Germany, at the beginning of April. The fax...

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