Marketing Campaign

  • USA: More Incentives and Marketing in California

    Demand for the California Solar Initiative (CSI) – Thermal Program is still below expectations. The second quarter of 2012 saw a mere 61 residential applications, as well as 40 applications for multi-family and commercial buildings submitted (see the attached report). Only the new...

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  • Germany: Haier’s Loss Leader Strategy

    Internationally operating Haier Group, the world’s fourth largest appliance manufacturer, has caused quite a stir prior to the IFH/Intherm (Trade Fair for Sanitation, Heating, Air Conditioning, Renewable Energies ), which took place in Nuremberg, Germany, at the beginning of April. The fax...

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  • Ukraine: “A Collector is trendy and shows a certain Lifestyle”

    With an estimated market volume of 10,000 m2 in 2009, the solar thermal market in the Ukraine is still in its infancy. The two main customer groups are the new middle class and the tourism sector. By interviewing local collector manufacturers, German agency solrico analysed the...

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  • Mexico: Vacuum tubes in 48 % of residential Solar Water Heaters

    The marketing campaign for solar hot water systems in the residential sector in Mexico, Procalsol (2007 to 2012), bore fruit: According to the annual market statistics of the National Association of Solar Energy (ANES), the newly installed collector area in households almost tripled from...

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  • Solarge: Province of Turin

    The Province of Turin implemented a promotion campaign for large-scale solar thermal plants between 2003 and 2006. The campaign addressed both, investors and technicians, thus enhancing local know-how establishment. Through a call for tenders three buildings were chosen for the installation of...

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