Haier Group

  • World’s largest flat plate collector manufacturers in 2018

    World’s largest flat plate collector manufacturers in 2018

    2018 saw much consolidation in the global collector industry. In spite of a shrinking market around the world, however, the largest flat plate collector manufacturers managed to increase production output by 7 %. Their success was due to steadily growing sales in China and the bright...
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  • China: Sunrain to Solve Pengpusang’s Financial Troubles

    China: Sunrain to Solve Pengpusang’s Financial Troubles

    Chinese flat plate collector manufacturer Pengpusang (international brand Prosunpro) from Shenzhen in southern China seems to have overcome its financial difficulties: “We continue to produce absorbers and collectors and have six colleagues in the overseas sales team,” Alon...
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  • “Germany is one of the most challenging markets”

    “Germany is one of the most challenging markets”

    The Chinese Haier Group is a fairly young company, which has grown into a huge and still rapidly expanding corporation. Founded in 1984, Haier currently has 70,000 employees and achieved a turnover of USD 29.5 billion in 2013. For five years now, the group has headed the ranking of the...
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  • Germany: Haier’s Loss Leader Strategy

    Germany: Haier’s Loss Leader Strategy

    Internationally operating Haier Group, the world’s fourth largest appliance manufacturer, has caused quite a stir prior to the IFH/Intherm (Trade Fair for Sanitation, Heating, Air Conditioning, Renewable Energies ), which took place in Nuremberg, Germany, at the beginning of April. The fax...

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