The Province of Turin implemented a promotion campaign for large-scale solar thermal plants between 2003 and 2006. The campaign addressed both, investors and technicians, thus enhancing local know-how establishment. Through a call for tenders three buildings were chosen for the installation of large scale solar plants. The Province of Turin provided a co-financing of the systems, as well as scientific support to the investors: a training course about large-scale solar thermal systems took place in 2003 and was attended, among others, by the planners of the three systems chosen within the call. These planners were then supported in the design of the plant and in choosing the best components. The scientific support was provided during the installation, too. Finally, a one-year monitoring was carried out. The three systems are currently in operation. The outcomes of the projects were disseminated towards Public Administrations, technicians and citizens through the Province’s website, brochures and conventions.