Interview with Jörg Mayer from BSW-Solar made during the ESTEC 2011 conference in Marseille.
Jörg speaks of his company's forthcoming solar thermal roadmap, which outlines which market segments have the biggest potential to explore further, and what the most effective political instruments are to encourage such development. The roadmap surveys both end consumers and installers, finding positive results on consumer satisfaction, but that it is difficult for consumer to find out the USPs of solar thermal energy amongst its other competitors. The overall outlook is positive, with expected market growth in coming years. Jörg confirms that the report will be released in August 2011.