Marketing Campaign
Mexico: Vacuum tubes in 48 % of residential Solar Water Heaters
The marketing campaign for solar hot water systems in the residential sector in Mexico, Procalsol (2007 to 2012), bore fruit: According to the annual market statistics of the National Association of Solar Energy (ANES), the newly installed collector area in households almost tripled from 53,183 m2 in 2008 to 132,934 m2 last year.
Solarge: Province of Turin
The Province of Turin implemented a promotion campaign for large-scale solar thermal plants between 2003 and 2006. The campaign addressed both, investors and technicians, thus enhancing local know-how establishment. Through a call for tenders three buildings were chosen for the installation of large scale solar plants. The Province of Turin provided a co-financing of the systems, as well as scientific support to the investors: a training course about large-scale solar thermal systems took place in 2003 and was attended, among others, by the planners of the three systems chosen within the call. These planners were then supported in the design of the plant and in choosing the best components. The scientific support was provided during the installation, too. Finally, a one-year monitoring was carried out. The three systems are currently in operation. The outcomes of the projects were disseminated towards Public Administrations, technicians and citizens through the Province’s website, brochures and conventions.
Solar Energy Promotional Campaign - Berlin, Germany
Despite greatly enhanced equipment quality and improved system efficiencies, neither solar thermal nor photovoltaics have yet succeeded in capturing appreciable market shares in Europe.
However, thanks to political engagement on site, there are a number of good examples at local level. With its Solar Campaign, Berlin has set itself the goal of triggering a demand-side impetus for solar energy and thus helping this technology to achieve a breakthrough.
