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Art Directors Club

Austria: Numerous Design Awards for a Sunny Idea

Submitted by Baerbel Epp on June 4, 2012

 Hannes Weninger, eco-political spokesman of the Austrian party SPÖ (left), together with Roger Hackstock, CEO of Austria Solar Without the sun, there wouldn’t be solar heat - and without sunlight, the annual report of Austria Solar would look completely blank. The company that developed the surprising and eye-catching marketing idea of making the report’s content only visible by the energy of the sun is German agency group Serviceplan. Over the past few weeks, the group has received a flood of design awards for the Austria Solar report, which was sent to the trade association's members and to various representatives from business and politics at the beginning of this year. The photo shows Hannes Weninger, eco-political spokesman of the Austrian party SPÖ (left), together with Roger Hackstock, CEO of Austria Solar.
Photo: Austria Solar

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