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Bosch Thermotechnology

ISH in Germany: Easy Selling – Heating Industry Starts Digital Marketing Journey

Submitted by Baerbel Epp on April 5, 2017
Junkers ISH 2017Traditionally, the ISH has been the biannual forum for the European heating industry to showcase product innovations and new business strategies. The big five in Europe – Bosch Thermotechnik with its brands Buderus and Junkers, Viessmann, Vaillant, Ariston and its Elco brand, and BDR Thermea with its brands Remeha, Brötje and De Dietrich – welcomed tens of thousands of installers to the international five-day business-to-business fair in Frankfurt, Germany, at the beginning of March 2017. They chose two entirely different ways of presenting the new generation of heating solutions: Viessmann and Junkers focused on online marketing and sales, whereas Vaillant and Buderus favoured system integration. “Easy selling” reads the exhibition wall at the booth of Junkers (see photo), where the new online marketing tool was shown to attendees. 
Photo: Bärbel Epp
 

Brazil: Solar-preheated Water for Factory Canteen of Aircraft Producer Embraer

Submitted by Baerbel Epp on April 27, 2013

Bosch Thermotechnology is planning to expand its business in Brazil’s commercial segment. The German boiler manufacturer, which has also been producing collectors and solar tanks for decades in Germany, has just inaugurated a new solar thermal installation at Embraer in São José dos Campos in the state of São Paulo, Brazil. Embraer, a well-known aircraft manufacturer, has had 180 collector panels with 427 m² installed on the flat roof of the kitchen building, together with four tanks of 4,000 litres each. The building includes a restaurant serving 10,000 meals per day in three shifts. The installation is part of the Solar Roof Programme coordinated by the German Energy Agency, dena, which realises showcase projects in potential export markets for solar thermal manufacturers. The project covers the solar system, its installation, several training and marketing measures and the administration by dena. 45 % of the costs are covered by subsidies from the German Federal Ministry of Economics and Technology. Industry partners Bosch Thermotechnology and Embraer contribute the remaining 55%.
Photo taken from the film on www.youtube.com/user/boschtermotecnologia

China: Compulsory Energy Efficiency Label

Submitted by Baerbel Epp on January 17, 2013

Solar water heaters produced after 1 September 2012 require the China Energy Label in one of three different classes: 1, 2 or 3. The aim of the label, which was initiated by the China National Institute of Standardisation, is to promote energy-efficient and high-performance appliances. The label was compulsory from the very first day on, although there has been a certain transition period for products in stock. It also applies to a number of other products and is a must-have for companies which want to receive funding from the newly launched national solar water heater subsidy programme (see the news piece from November 2012).

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