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India: Bus Tickets Generate Publicity for Solar Water Heaters

Submitted by Baerbel Epp on February 13, 2014
A bit more than two years ago, Rajasthan Renewable Energy Corporation Limited (RRECL), the state agency of Rajasthan, a state in western India, launched a massive publicity campaign in order to increase awareness of solar energy systems. The Publications Relations Office of the RRECL has recently stated that a budget of about INR 10 million (around 125,000 EUR) had been made available during 2012 and 2013 for the intensive media campaign. The budget is even said to increase for the fiscal year 2014/2015. According to an RRECL official, the solar collector business has grown by nearly 50% over the last 2 years due to the various publicity efforts. The picture shows an advertisement for solar water heaters in local language on the back of intra-city bus tickets sold by the Rajasthan State Road Transport Corporation.
Photo courtesy: RRECL

India: Rajasthan Subsidises Electricity Bill of Solar Water Heater Users

Submitted by Baerbel Epp on February 1, 2012

 Solar Water Heaters in India The Indian state of Rajasthan has strongly supported the market for solar thermal technology. Since 2004, the state in the northwest of India has had a comprehensive mandatory law for solar water heaters: Solar energy use has been an essential requirement in setting up new hospitals, sports complexes, swimming pools, hostels, barracks, hotels, industrial buildings in which hot water is needed to process the goods, as well as public buildings and residential buildings with a plot size of 500 m2 and above. In 2011, the state government has also granted an indirect subsidy to residential users of Solar Water Heaters (SWH). Having come into force three months ago, the scheme allows every SWH user to receive a rebate on its electricity bill of INR 0.25 INR/kWh of electricity, capped at a maximum of INR 300 per month – independent of the age of the system.
Photo courtesy: Jaideep Malaviya

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