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Chhattisgarh State Renewable Energy Development Agency

India: Huge Effect of Print Media Publicity on Market Development

Submitted by Baerbel Epp on May 26, 2011

 Advertisement ” The last 5 years have seen a strong growth in India's solar thermal market. While adverts in television, the radio, as well as the print media are all very popular forms of raising public awareness in India, thanks to the growing literacy rate, newspaper advertisement was found to be the most effective channel to disseminate information about the solar thermal sector. Some states, such as Maharashtra, put up advert hoardings at prominent places in large cities. The poster seen in the photo lists the registered manufacturers, including their contact number.
Photo: Jaideep Malaviya

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