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Austria: Campaign with 270 million Impressions

Submitted by Baerbel Epp on Mon, 11/01/2010 - 08:00.

solar campaign” Between February and May 2010, the solar campaign “Clever people heat with the sun” (Schlaue heizen mit der Sonne) promoted solar thermal technology across all of Austria's main media channels: radio, television, newspapers and special interest magazines. The marketing measures reached a total of almost 270 million impressions (see the table below).

Austria Solar: The Sun's Marketing Specialists

Submitted by Baerbel Epp on Tue, 03/02/2010 - 08:00.

Initiators of Austrian Marketing campaign One campaign, three partners: Robert Kanduth (Chairman of Austria Solar), Niki Berlakovich, (heading the Federal Ministry of Agriculture, Forestry, Environment and Water Management) and Ingmar Höbarth (Managing Director of the Climate and Energy Fund). Photo: Severin Dostal / Austria Solar.