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Federal Ministry of Agriculture Forestry Environment and Water Management

Austria: Campaign with 270 million Impressions

Submitted by Baerbel Epp on November 1, 2010

 solar campaign” Between February and May 2010, the solar campaign “Clever people heat with the sun” (Schlaue heizen mit der Sonne) promoted solar thermal technology across all of Austria's main media channels: radio, television, newspapers and special interest magazines. The marketing measures reached a total of almost 270 million impressions (see the table below).

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