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Germany: Vaillant Establishes End-Customer Online Platform

Submitted by Baerbel Epp on August 15, 2016
VaillantGerman Vaillant has launched a project which has stirred controversy among installers: Online platform heizungonline.vaillant.de can be used by manufacturers to directly address those end customers who wish to shop online – and send them a “price indication” for a complete heating system. Recent discussions have revolved around the question of whether this is a help to installation companies or if it interferes with their entrepreneurial freedom. 
Picture: heizungonline.vaillant.de
 

Germany: Thermondo Digitalises Heating Industry Planning and Sales

Submitted by Baerbel Epp on May 29, 2016
Thermondo Management TeamStart-up Thermondo, based in Berlin, Germany, has turned the tables on sales and planning methods for home heating systems. Not only does the company generate its turnover online, it also leaves most of the planning for heating installations to a computer algorithm called “Manfred”. Surprisingly, Philipp Pausder, one of the two managing directors of Thermondo, said that the most important outcome of the new strategy wasn’t low prices but great service. The photo shows Thermondo’s three founding members (from left): Philipp Pausder, Florian Tetzlaff and Kristofer Fichtner.
Photo: Thermondo
 

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