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Online sales models

ISH in Germany: Easy Selling – Heating Industry Starts Digital Marketing Journey

Submitted by Baerbel Epp on April 5, 2017
Junkers ISH 2017Traditionally, the ISH has been the biannual forum for the European heating industry to showcase product innovations and new business strategies. The big five in Europe – Bosch Thermotechnik with its brands Buderus and Junkers, Viessmann, Vaillant, Ariston and its Elco brand, and BDR Thermea with its brands Remeha, Brötje and De Dietrich – welcomed tens of thousands of installers to the international five-day business-to-business fair in Frankfurt, Germany, at the beginning of March 2017. They chose two entirely different ways of presenting the new generation of heating solutions: Viessmann and Junkers focused on online marketing and sales, whereas Vaillant and Buderus favoured system integration. “Easy selling” reads the exhibition wall at the booth of Junkers (see photo), where the new online marketing tool was shown to attendees. 
Photo: Bärbel Epp
 

Austria: Siko Merges Online Marketing and Traditional Sales Approach

Submitted by Baerbel Epp on June 1, 2016
Siko NaturkraftheizungOnline sales models are gradually gaining a foothold in the heating market. While a rising number of companies has addressed customers directly, others leave the task to the installers. Austrian company Siko has found a way to merge both models. The screenshot shows an offer for a solar thermal system from the company´s online shop at naturkraftheizung.com (translated: heating with natural energy).
Screenshot: naturkraftheizung.com
 

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