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Austrian roadmap Solarwärme 2025

Austria: Business as Usual Results in Market Decline

Submitted by Baerbel Epp on April 20, 2015
AEE Intec Chart 1If the Austrian solar thermal sector keeps doing business as usual, newly installed collector area will continue to decrease and end up at 122,000 m² in 2025 (152,000 m² in 2014), while collector area in operation will stagnate at around 5 million m² (4.18 million m² at the end of 2013). This is the key message of the Austrian roadmap Solarwärme 2025 (Solar Heat 2015). In their study, Christian Fink and Dieter Preiß, both from Austrian research institute AEE Intec, conclude that the downward trend is a result of shrinking demand from owners of single- and two-family buildings, especially regarding existing building stock. It seems as if the demand from the ecologically aware clientele has already been met, and it needs new marketing strategies to target other homeowners. 
Figure: AEE Intec
 

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