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#SolarThermal: Increasing Visibility through Harmonised Hashtags

Submitted by Baerbel Epp on April 14, 2016
HashtagsThe solar heating and cooling (SHC) sector needs to increase visibility on social media channels. This was the shared belief of the three major SHC institutions – the European Solar Thermal Industry Federation (ESTIF), the IEA Solar Heating and Cooling Programme (IEA SHC) and – which met at the beginning of 2016 to discuss relevant strategies. The group saw Twitter as an important communication channel among policy makers, lobbyists and industry associations – a tool which is also used by a growing number of journalists worldwide for their research. The institutions decided to campaign for harmonised hashtags regarding content related to solar heating and cooling on Twitter, in order to increase visibility and improve the search functionality. Offers New and Advanced Search Tool

Submitted by Baerbel Epp on May 5, 2014 is worldwide one of the largest websites dedicated to solar heating and cooling. Since its creation in 2008, the web portal has grown into a database of around 3,500 news articles, scientific papers, studies and presentations on a wide range of topics. With 12,000 unique visitors a month and 6,000 subscribers to the monthly newsletter, reaches a high number of industry professionals, scientists, experts from planning institutes, as well as public officials. Since April 2014, an advanced search tool has also helped visitors to quickly find relevant topics, projects, technologies, markets and trends (see the column on the left).

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