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Tchibo
Start-up Thermondo, based in Berlin, Germany, has turned the tables on sales and planning methods for home heating systems. Not only does the company generate its turnover online, it also leaves most of the planning for heating installations to a computer algorithm called “Manfred”. Surprisingly, Philipp Pausder, one of the two managing directors of Thermondo, said that the most important outcome of the new strategy wasn’t low prices but great service. The photo shows Thermondo’s three founding members (from left): Philipp Pausder, Florian Tetzlaff and Kristofer Fichtner.
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