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Rajasthan State Road Transport Corporation

India: Bus Tickets Generate Publicity for Solar Water Heaters

Submitted by Baerbel Epp on February 13, 2014
A bit more than two years ago, Rajasthan Renewable Energy Corporation Limited (RRECL), the state agency of Rajasthan, a state in western India, launched a massive publicity campaign in order to increase awareness of solar energy systems. The Publications Relations Office of the RRECL has recently stated that a budget of about INR 10 million (around 125,000 EUR) had been made available during 2012 and 2013 for the intensive media campaign. The budget is even said to increase for the fiscal year 2014/2015. According to an RRECL official, the solar collector business has grown by nearly 50% over the last 2 years due to the various publicity efforts. The picture shows an advertisement for solar water heaters in local language on the back of intra-city bus tickets sold by the Rajasthan State Road Transport Corporation.
Photo courtesy: RRECL

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