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Haier Deutschland

“Germany is one of the most challenging markets”

Submitted by Baerbel Epp on March 28, 2015
Albert LooschenThe Chinese Haier Group is a fairly young company, which has grown into a huge and still rapidly expanding corporation. Founded in 1984, Haier currently has 70,000 employees and achieved a turnover of USD 29.5 billion in 2013. For five years now, the group has headed the ranking of the largest household suppliers worldwide. In 2007, it started to manufacture solar collectors at its Chinese headquarters in Qingdao, Shandong Province, and has since offered solar thermal systems on the national, as well as the international market. The man who started the sale and distribution of Haier’s solar thermal products in Germany in 2011 was Albert Looschen. Since that time the energy consultant has managed the solar thermal activities of Haier Deutschland, and solarthermalworld.org spoke with him at the ISH fair in Frankfurt in March. Prior to Haier, Looschen had been working as an independent energy consultant for seven years. 
 

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